Atomic Wings Invades Montclair Via CAR's

Atomic Wings, New York’s buffalo chicken wings franchise, has partnered with , the late-night sandwich restaurant at 150 Valley Road in Montclair, to create its first location outside of New York.

According to a press release, Adam Lippin was a college freshman knee-deep in the snow of upstate New York, with a bucket of chicken wings in his arms, when he dreamed of bringing authentic Buffalo wings back home with him to New York City. "His passion for fresh wings and great flavor blossomed into the city’s most widely-recognized chicken wings franchise, Atomic Wings. More than twenty years (and thirteen locations) later, Lippin’s dream has come true," the release said.

Atomic Wings now stretches throughout Manhattan, Brooklyn, Long Island, and the Hamptons. But Lippin has only begun to expand. His next stop? The “sixth borough.”

“I always swore I didn’t want to have a location in Montclair,” says Lippin, a Montclair resident for several years. But when he stumbled across CAR’s Delivery, owned by brothers AJ and Rich DiBenedetto, he said he was so impressed by the business that he couldn’t help but reach out to them.

CAR’s Delivery, which opened in Montclair in the fall of 2011, specializes in the “fat sandwiches” made famous by the Rutgers University “grease trucks.” Strategically opening locations in Ramsey and Montclair (nearest to Ramapo and Montclair State University, respectively), CAR’s appeals heavily to the college-age demographic.

Lippin said he had just finished the legal work on express franchising for Atomic Wings, and knew that partnering with CAR’s would be the perfect fit.

“The express franchise model,” says Lippin, “is incredible because it allows you to add the power of a major brand to your existing business, without additional labor costs.”

By bringing the power of an established brand to a local restaurant, the idea is that Atomic Wings will make existing customers look at CAR's with fresh eyes.

“Because CAR’s now offers Atomic Wings, they can appeal to older generations who might not be familiar with their service,” says Lippin. “Appealing to customers in their thirties and forties will add a whole new dimension to their business."

For more information on Atomic Wings, go here. For more information on CAR’s Delivery, go

CAR's bills itself as offering fast and reliable late-night fast food delivered to residences in Montclair, Upper Montclair, Cedar Grove, Glen Ridge, Bloomfield, Essex Falls, Caldwell and Verona, as well as parts of West Orange, Little Falls and Clifton. CAR's offers macaroni and cheese, breaded chicken cutlets, late-night snacks, cheese steak sandwiches, milkshakes and "Fat sandwiches" such as the Fat Tony, with chicken tenders, mozzarella sticks, french fries and seasoned tomato sauce.