The Women’s Center for Entrepreneurship Corporation (WCEC), continues its “We’re Storming Back” Hurricane Sandy Disaster Relief Program with a social media and digital webinar series throughout the month of August. The free webinars are available for all New Jersey business owners and will provide them with the resources and tools to engage customers online and increase awareness of their businesses among a larger target audience. Business owners can register online at www.stormingback.org/classes.asp.
Funded by a grant from the U.S. Small Business Administration, the WCEC’s We’re Storming Back program is offering three online courses to help New Jersey businesses enhance their online presence and attract new and existing customers. The course topics are:
· August 20, 2013 1 PM – 2:30 PM
o Social Media BS: Business Strategies That Work- Discover the secret to make your business a social media superstar and actually generate leads for your business. Social media has effectively changed the landscape of how owners market their business. Gone are the days when businesses could rely on just having a website. Companies everyday are finding themselves lost when it comes to having a competent strategy to build their brand, market, create sales opportunities to build their business online. Access information will be sent to registrants prior to the class date.
· August 21. 2013 1 PM – 2:30 PM
o Panda and Penguin Panic: The New Rules of Google and Search Engine Optimization- Still one of the best ways to grow a business is to show up in the right place at the right time with the right message. Search engines give business owners that opportunity, yet thousands of them struggle with getting it right. Participants will learn the ins and outs of search engine optimization without the technical jargon. The instructor lays out a plan for business owners to get to the top the right way so Google’s next update doesn’t crush their business. Access information will be sent to registrants prior to the class date.
· August 27, 2013 1PM – 2:30 PM
o The Money is in the List: Email Marketing Tips and Tricks- Email is NOT Dead! While most of the attention is on Social Media and Search Engine Updates, business owners are neglecting one of the most valuable resources they have, their email list! Participants will learn to start and grow an effective email list, create relevant emails to connect with their audience, succeed in acquiring new customers and so much more. Access information will be sent to registrants prior to the class date.
“Local businesses are still recovering from Hurricane Sandy, after tearing our state apart more than nine months ago,” said Penni Nafus, Executive Director of the WCEC. “Social media platforms are cost-effective tools that can efficiently change the landscape of how owners market their business. This complimentary webinar series conveniently allows business owners to tune in and learn how to successfully use social media and digital marketing tools for long-term business success beyond the summer season.”
The WCEC’s “We’re Storming Back” Hurricane Sandy Disaster Relief Program provides free workshops, training, and resources to New Jersey businesses affected by Hurricane Sandy to help them to recover and thrive in this all-important summer season. The WCEC is helping small businesses storm back from Sandy through webinars and three key training programs: Customer Service Training, Planning for Future Storms, and One-on-One Business Consultations. For more information, please visit www.stormingback.org or contact Penni Nafus at (973) 507-9700 or at email@example.com.
About The WCECThe WCEC, a 501 (c) 3 nonprofit corporation, is a U. S. Small Business Administration’s Women’s Business Center. The WCEC provides the tools for individuals to successfully own, operate and grow their small businesses, thereby investing financially, intellectually and emotionally in their communities. The WCEC provides more than 150 classes, seminars and individual consulting sessions each year for more than 5,000 participants. For more information please visit hwww.wcecnj.org/.