UMBA is going to help you Celebrate Summer UPTOWN! Local Upper Montclair businesses, in partnership with the Upper Montclair Business Association, will showcase UPTOWN in a fun, community-spirited, summer-long event.
Through a combination of social media outlets (Facebook, Twitter & Instagram), special events, traditional marketing efforts, and a print/on-line directory, UPTOWN will be transformed into a hub of interest, activity, and easy-breezy summertime fun.
All summer long, you are invited to use these hashtags to share your experiences: #strolluptown, #shopuptown, #dineuptown, #celebratesummeruptow, #showsomelocallove
Events for the Celebrate Summer UPTOWN campaign are as follows:
Saturday, June 21st - Celebrate Summer UPTOWN Kick-off at locations on Valley Road and Bellevue Avenue. UMBA members will be distributing CELEBRATE SUMMER UPTOWN water bottles to the first 300 people to present a “selfie” around UPTOWN posted with the hashtag #celebratesummeruptown.
Each Friday, UMBA will post a “Photo Opp Focus” for the next day’s Social Snapshot on the UMBA Facebook page.
Saturdays, June 28th - August 30th - For ten consecutive Social Snapshot Summer Saturdays will take place, inviting participants to be part of an UPTOWN Social Snapshot. Each Saturday, when an UPTOWN Social Snapshot is posted on Facebook, Twitter or Instagram, along with the hashtag #celebratesummeruptown, a participant will be entered to win a gift card to their favorite UPTOWN business.
Each Monday, an UPTOWN Social Snapshot that best depicts the weekly Photo Opp Focus will be the winner for that week. A total of TEN gift cards will be awarded during the event time period.
A Celebrate Summer UPTOWN Directory featuring all participating UMBA businesses (40 at press) will be distributed at the June 21st Kick-off. It will also be available on-line. The directory includes exclusive deals and events redeemable by using the code: CelebrateSummerUptown.